Trade-in/upgrade

Video: Building customer trust to drive more mobile device trade-ins

MCE staff

May 8, 2025

Customers are interested in trading their devices in, but are hesitant for a number of reasons — from lack of awareness about the programs to uncertainty about the value they will receive for their device.

Telco solutions expert Eitan Linker explains how telcos can rethink their strategies and approach to customers to build more trust in the program and increase trade-in volumes.

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