Economic impact
Fierce Network TV | MCE Systems on Mobile-Led CX & AI for Building Lifetime Value
MCE staff
With technology companies setting new standards for experience, customer expectations continue to rapidly evolve. Now they expect broader value — both a great product and experience around it. Communication service providers, who already provide an excellent connectivity product, are continuously working on the latter.
Fierce executive editor Diana Gooaverts chats with Alan Minney, MCE's VP Strategic Partners, and formerly of AT&T, IBM and Ericsson, about the importance of delivering a better experience in the market, why mobile is the gateway to achieving it, the role of AI and how this helps address common business challenges like retention, ARPU growth and engagement.
Watch the full interview to learn more:
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