Forbes | How AI Enables Marketers To Target Digital-Savvy Gen Z Customers

From our VP, Client Strategy Solutions & Analytics Wolfgang Sixl’s op-ed: Today’s digital-savvy consumers are seeking not only customization, but also expediency. The data confirms it. According to a Salesforce consumer trend report, 81% of customers expect faster service as technology advances, and 73% expect better personalization. In response, companies are jockeying for a better position. They are exploring new technologies that grab attention and improve loyalty — and help them meet customers’ demands.

Read Wolfgang's full op-ed on Forbes: https://www.forbes.com/councils/forbestechcouncil/2025/07/01/how-ai-enables-marketers-to-target-digital-savvy-gen-z-customers/