Forbes | The App Power Play: Why Mobile Is The Keystone Of Customer Loyalty

MCE staff

Apr 20, 2026

From our VP, Client Strategy Solutions & Analytics Wolfgang Sixl’s op-ed: The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift presents both a challenge and an opportunity.

Read Wolfgang's full op-ed on Forbes: https://www.forbes.com/councils/forbestechcouncil/2025/11/21/the-app-power-play-why-mobile-is-the-keystone-of-customer-loyalty/

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