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Video: The Role of Customer Care in Building Loyalty with Jen Asplund

MCE staff

Sep 9, 2026

Customer care plays a critical role as a brand ambassador, where AI is serving as a testing ground and effective point for cost savings. What other value can it drive? And what are the missing elements to drive this ROI and value?

Jen Asplund, former AT&T VP Customer Care Mobility walks through this more in this expert series session. Watch the full video below.

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MCE is the AI-native experience layer for telcos, connecting legacy systems, real-time data, and intelligent workflows to power every customer interaction.

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